We make advertising films
Echoes of Life produces short-form video advertising for other businesses. Films like the ones below, made to order for you — vertical, square or widescreen, cut for the platform they will run on.
Every film on this page we made for ourselves, to advertise this company. Nobody commissioned them and nobody approved them but us, which makes them the most honest portfolio we can show you. If they hold your attention for thirteen seconds, that is the whole argument.
Length and format are built around where the film will run, so the price follows the job rather than a rate card. Tell us the platform, the campaign and the deadline, and we will come back with a figure and a date.
Email us about an ad contact@echoesoflife.ai
Best seen on a phone. Every film here is 9:16, cut to fill a phone screen. On a desktop it plays in a small window, which is not the format and not how anyone will meet it.
The Quiet Pour
Our newest. A product film made from three things off a kitchen shelf.
A household whisky glass, one sphere of ice and a measure of whisky. That is the entire cast — nothing was bought, built or borrowed for it, and nothing in frame came from anywhere but a kitchen cupboard.
Twenty-four seconds of glass, ice and light, cut vertical with sound on. It is the plainest answer we can give to what would you do with our product? — hand us the thing itself and the film gets built around it.
24.2 seconds · 9:16
What you get
Delivered as broadcast-ready files, cut to each platform rather than one film letterboxed to fit everywhere.
| Format | Frame | Runs on |
|---|---|---|
| Vertical | 1080 × 1920 · 9:16 | Reels, Stories, TikTok, YouTube Shorts |
| Square | 1080 × 1080 · 1:1 | Feed placements, where vertical gets cropped |
| Widescreen | 1920 × 1080 · 16:9 | YouTube in-stream, connected TV, websites, trade stands |
| Files | H.264 · AAC 48 kHz | Fast-start MP4, captions burned in or supplied separately |
A campaign is usually one idea in three frames rather than three different films. Cutting it that way costs far less than commissioning each one separately, and it keeps the campaign recognizably one thing.
General requirements for online advertising
Length is not a creative decision so much as a platform one. Most of them have already made it for you — here is what each placement actually demands.
| Placement | Requirement | Why that number |
|---|---|---|
| YouTube bumper | 6 seconds | A hard cap, not a style. One idea, one image, no room for a second thought. |
| YouTube skippable | First 5 seconds | The skip button appears at five. However long the film runs, it has to earn the stay before then. |
| Feed — Reels, TikTok, Facebook | Under 15 seconds | The line that matters. Under fifteen completes about half again better than anything over thirty. |
| Anything on a phone | Vertical 9:16 | Finishes roughly a third better than widescreen — it fills the screen instead of sitting in a letterbox. |
| Connected TV | 30 seconds | The exception. Unskippable, completion above ninety per cent. Past forty-five seconds it falls away sharply. |
| TikTok | 20–35 seconds | Wants more room than the rest; the strongest lift in recall sits in that band. |
The seven below run between twelve and a half and fourteen seconds. That is not a coincidence — it is the fifteen-second line, respected. The Quiet Pour is the deliberate exception: at twenty-four seconds it is built for a product page and a connected-TV slot, where the rule is thirty, not fifteen.
None of the above tells you whether the first two seconds are any good, and that is the only part that decides whether the rest gets watched. It is where most of the work goes.
The seven
Our own campaign. Vertical, 1080 × 1920, sound on.
The drawer
A box of photographs nobody has opened in years.
12.5 seconds · 9:16
Memorial
The service film, cut as a thirty-second story.
12.9 seconds · 9:16
Blackie
A dog, and the gap a dog leaves.
12.9 seconds · 9:16
Restoration
A faded print, brought back while you watch.
13.2 seconds · 9:16
Retirement
Forty years of work in a dozen frames.
13.5 seconds · 9:16
The eightieth
A birthday told through the people who came.
14.1 seconds · 9:16
Fifty years
An anniversary, from the wedding photograph on.
14.1 seconds · 9:16
What it costs
Quoted, not listed.
Three things move the number: how many finished films you need, how many formats each one is cut to, and how fast you need them. A single vertical film for one platform and a six-film campaign across three formats are different jobs, and a rate card would misprice both. Tell us what the campaign has to do and we will come back with a figure and a date.
Ask for a quote or write to contact@echoesoflife.ai
Figures above are drawn from platform documentation and published 2026 industry benchmarking; completion rates vary by sector and audience, and we would rather tell you that than quote them as promises.